Terms of Reference: Matsi App Engagement for Women Economic Empowerment, Girl Child Network (GCN)

Background information

Girl Child Network (GCN) is a membership organization comprised of a wide spectrum of actors on issues of child protection, education, health, gender, capacity development, emergency response, democracy and governance. Girl Child Network is an independent, non-political, non-religious, not for profit organization registered in Kenya with regional operation.

GCN’s Mission is to protect and promote the rights of girls, boys, youth and women in Africa through research, networking and enhancement of community participation. The organization envisions a society that upholds and respects the rights of children and women, as Human rights. Women economic empowerment is a key component in ensuring women achieve their rights in access, ownership and control of resources in their communities. Women support on their children’s rights such as health, nutrition and education can best be achieved through ensuring women have access to different income streams. Over 60% of women participating in Girl Child Network programs have entrepreneurship skills and started their own businesses, however there remains a challenge of access to the markets.

In the current age of technology and the impact of Covid-19, the markets have gone online and there is need to build the capacity of women in digital marketing to tap on the existing markets.

Rationale for the activity

Girl Child Network in partnership with Mexoxo aims to build a culture of the importance of education in the lives of women and in their socio-economic growth, provide tools for use to network, provide empowerment courses and educational/training from different academies. Girl Child Network is working with women, girls, youths and children to protect and promote their rights while Mexoxo is an organization that created and manages the Matsi App, which unleashes every woman’s potential anywhere at any time.

Girl Child Network will mobilize and engage women to participate in the Matsi App. The engagement will allow women access to training empowerment courses, networking tools for socio-economic empowerment. The engagement will be for 3 months starting from March 2022 to May 2022. Each participant is expected to enroll and participate for the stated duration of the program. During this period, they will engage in a 40-hour session supported by Google through the Matsi App. The women who complete the session as required will be awarded a completion certificate. The women will have access to over 7000 global entrepreneurship mentors who will share their experiences, respond to business concerns and provide continuous guidance on online digital marketing.

Objectives of the Consultant

The consultant will provide the following services:

• Perform all the necessary activities for the recruitment of 12,000 beneficiaries and their enrollment to the Matsi App. To consider enrollment successful, beneficiaries must login to the Matsi App and remain active for the 3 months.
• Monitor the progress of the beneficiaries.
• Report to GCN with feedback on the Matsi App, the courses and challenges they faced, additional comments useful to the improvement of the platform. The first report should be delivered by 12^th April 2022 and the second at the end of the program.
• Perform all the necessary activities to ensure the completion of the program. To consider program completion successful the beneficiary should complete the Kick-Off courses and quiz, complete the Break Your Ceiling courses and quiz, complete the on-line course provided by Google.org and get the certification.
• Coordinate 1 Break Your Ceiling live sessions by Mexoxo which will empower the beneficiaries

Requirements for recruiting the beneficiaries

• Must be women.
• Must have at least basic knowledge of English.
• 18+ years.
• Smart phone or access to the internet.

Scope of the Program

• Goal: 12,000 Beneficiaries graduate from the program
• Duration: 7/3/2022- 31/5/2022
• Course: The fundamentals of digital Marketing (40hrs)
• Additional Educational materials:
• Break your Ceiling Sessions (https://www.breakyourceiling.com) Inspirations talks;
• Kick off your business sessions (steps, instructions and tools of how to create your own business. Focus areas: – How to create your business plan – How to create your first 3-year financial plan – How to create your pitch deck)

Expected Output

12,000 women above 18 years enrolled and complete the online course

Methodology

Matsi App online engagement

Time frame

3 months (March 2022-May 2022)

Consultant Qualification

• Experience in supervising online trainings.
• Knowledge in ICT.
• Must be available for the 3-month engagement.
• Excellent communication and coordination skills.
• Excellent report writing skills.