Digital Communications and Content Officer Needed

Main Purpose of the role

The Digital Communications and Content Officer supports World Animal Protection’s strategy to move the world to protect animals by producing compelling stories and content for digital channels which engages and inspires audiences to take action which helps protect animals.

The role produces high quality visual and written content to drive engagement across World Animal Protection’s digital and social media platforms, working closely with marketing, communication, fundraising and campaign colleagues to help raise the profile of our organization on a regional level, grow our supporter base, and engage a community of supporters ready to end animal suffering on a global scale.

Accountabilities

• The Digital Communications and Content Officer is accountable for deepening supporter engagement which supports our campaign and fundraising objectives across digital channels.
• The role is responsible for developing and implementing communication plans, producing effective and compelling digital content and monitoring and analyzing the effectiveness of our digital engagement strategies.
• The role is responsible for updating the website, leading in supporter acquisitions through all social media platforms.
• The role holder is responsible for complying for leading all digital marketing campaigns,
• The role holder will comply with the organization’s policies and procedures.

Skills and Experience

Essential

• Substantial experience creating compelling multimedia content for digital channels including writing for information and interaction content for the web, social media and email
• Skilled using tools to manage and create content including content management systems, email marketing systems and social media monitoring and management tools
• Skilled in gathering data on digital activity, analyzing and interpreting results including use of Google Analytics and performance dashboards
• Experience reporting on and conducting analysis of digital engagement
• Experience of gathering information, data and raw content from a range of sources within and outside an organization
• Experience working to tight deadlines to deliver high quality content
• Experience of usability testing
• Knowledge of legal and statutory requirements for digital content including accessibility, transparency and data protection
• Experience with data management, segmentation and email optimization techniques
• Experience maintaining efficient administration systems including schedules and reports
• Ability to work with people from different cultural backgrounds, in different cultural settings and time zones

Qualifications

Degree in communications, marketing, public relations, digital marketing, or equivalent work experience

Desirable

• Familiarity with SMS marketing
• Familiarity with Drupal Content Management Systems
• Familiarity with Marketo Email marketing platform.
• Knowledge of animal welfare issues.