Communications Workshop

Location: Virtual

Date: 17 June 2021

Time: 3 – 4:30 p.m. EDT

Theme: “How to Be Heard: An Overview of Key Communication Strategies for NGOs”

This 90-minute workshop will be a live, virtual, immersive, interactive workshop providing information, skills, and actual tips for NGOs that can be implemented immediately to help amplify messaging and campaigns from their organization and the United Nations.

The workshop will assist NGO members and leaders in developing an understanding of the components of organizational communication, the importance of sound communication plans, the technical issues involved and how best to utilize social media for the greatest impact regardless of geographical, budget, or staff considerations. The first two components of this workshop encompass how NGOs create and distribute their own news being done under THEIR control. These efforts may come from social media, blogging, emails, newsletters, podcasts, videos, and teleconferences.

The last component focuses on ways that others, like traditional media outlets, can generate recognition for an NGO. Those NGOs who are successful in this type of effort gain valuable exposure and validation. NGOs will learn how news organizations utilize an NGOs information for stories.

This communications workshop looks at the internal and external aspects of how an NGO can gain exposure and influence.

Attendees can expect to gain at least ten key pieces of advice that will help their NGOs enhance their communications effectiveness, especially as they work toward achieving the United Nations Sustainable Development Goals, address critical contemporary societal issues, and be able to use these strategies in a post-pandemic world.

By participating in this workshop, attendees can expect the following:

  • Understand the benefits of social media as an integral component of how NGOs communicate their value, their mission, and their message;
  • Insight into effectively utilizing social media and traditional communications models to engage members and constituencies; and,
  • Learn about key components of new, emerging, and traditional methods of communicating and amplifying NGO and UN messaging.

For registration: https://www.un.org/en/civil-society/communications-workshop-0

You may also like...