Job Title: Media Relations Officer, ActionAid International

ROLE OVERVIEW

  • Supports the Media and Communications team in driving significant increases in the quantity and quality of ActionAid’s global media coverage.

AREAS OF RESPONSIBILITIES

1. Strategic Impact and contribution

Plays an integral role in delivering significant increases  in the quantity and quality of ActionAid’s global media coverage by:

  • Supporting the delivery of international media moments, linked to multi-country campaigns and strategic priorities, particularly climate justice, report launches and journalist
  • Working closely with countries to amplify their visibility and voice on stories with both global and national significance, including through maximising reactive
  • Pitching directly to international media outlets and working   with members to coordinate pitches to national outlets with global
  • Managing ActionAid’s media response on social channels, and through traditional media, ensuring an active and timely reaction to relevant breaking news stories and humanitarian
  • Generating and sharing daily content on social media that builds and strengthens reach and engagement, helping to make ActionAid the go-to organization for journalists reporting on our strategic priorities.

2. System, Policies and Procedures, and Product Management

  • Supports the Media Manager in delivering in-house media training for all identified spokespeople, briefing them specifically on key messages and risks ahead of interviews.
  • Manages media monitoring and coverage and impact analysis

3. Issue Resolutions, Crisis/Risk Management

  • Supports the Media Manager and the Digital Content and Campaigns team to spot reactive news opportunities, social media trends and potential crisis and reputational risk

4. Communications, Influencing, and Coordination

Developing and supporting high-quality and responsive media work for the federation.

  • Play a key role in rolling out ActionAid’s global communications strategy. Supporting the Media Manager in delivering the media elements of this strategy, including driving significant increases in the quantity and quality of global coverage.
  • Taking a leading role in planning and delivering global media moments linked to multi-country campaigns, major report launches and journalist trips.
  • Proactively identify and develop strong stories, feature ideas and reactive opportunities.
  • Develop and pitch story ideas to international media outlets and coordinate with members to pitch to national outlets that have global reach and influence.
  • Respond to international media enquiries, working with relevant national or international communications, programme, policy or fundraising staff.
  • Work with ActionAid members and the content producer to maximize impact of media stories and multimedia content across the federation.
  • Work with Media Manager to ensure effective media monitoring and produce quarterly evaluation reports.
  • Use social media platforms to engage with journalists and help to raise the profile of ActionAid’s expert spokespeople.

5. Other functional priorities

  • Working with countries to amplify their visibility and voice on stories with both global and national significance, including through maximizing reactive opportunities.
  • Supporting in the delivery of global media moments linked to multi-country campaigns, major report launches, emergencies and journalist trips.
  • Pitching directly to international media outlets and working with members to coordinate pitches to national outlets with global influence
  • Responsible for media monitoring and reporting

PERSON SPECIFICATIONS

1. Education and Qualifications

  • Bachelor’s degree in the field of English, journalism, communications, marketing creative writing, technical writing or information management.

2. Essential Experience

  • Good  experience in a media relations or communications role in an in-house press office/PR agency or as a journalist
  • Excellent verbal and written communication skills in English to produce written work of high quality
  • Proven experience of liaising with journalists of all
  • Experience devising and producing successful proactive media campaigns, or equivalent high-profile work as a
  • Excellent news sense and proven experience in identifying and promoting an engaging
  • Experience using media monitoring services (e.g., Lexis Nexis, Meltwater) with the degree of proficiency required to run reports and provide others with basic

3. Essential Knowledge

  • Excellent knowledge and experience in implementing media strategies
  • Understanding of development, social justice and/or women’s rights issues, civil society activism and effective campaigning.

4. Essential Skills

  • Excellent decision-making skills and demonstrated experience in crisis management.
  • Ability to work in a multicultural context and manage remote working relationships.
  • Collaborative working style and proven ability to navigate difference perspectives and work effectively in a complex organization.
  • Entrepreneurial and determined; sees opportunities where others see problems.
  • Excellent writer/editor – including press releases, features, opinion pieces, letters to editor and blogs – particularly under tight deadlines.
  • Demonstrable stakeholder management skills.
  • Ability to work well under pressure and to meet tight
  • Positive attitude, and the desire and ability to achieve
  • Detail and audience oriented with good multitasking and organizational
  • Ability to travel when necessary to member countries to develop stories and other media
  • Happy to be part of on call rota to deal with urgent media  enquiries and emergencies out of hours and during weekends

5. Language Requirements

  • Excellent verbal and written communication skills in English
  • Proficiency in another language is desirable.

This Job Description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.

It is part of every staff member’s responsibility to contribute to ActionAid International culture and comply with organization’s values and practice, which are:

  • Leading Innovation and Change: Establish a culture of excellence in a respective team that values experimentation and continuous improvement
  • Feminist Leadership: Championing feminist leadership principles and values including commitment to diversity and inclusion (race, gender, power)
  • AAI Values Practice: Ensure personal and team culture that demonstrates all of AAI values including Mutual Respect, Equity, and Justice, Integrity, Solidarity with People Living in Poverty and Exclusion, Courage of Conviction, Independence and Humility

Application: https://actionaidinternational.bamboohr.com/jobs/view.php?id=105

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